Software
What SEO Tools Do You Use to Optimize Your Website?
by admin on Aug.07, 2010, under Software
Have you been spending hours a day optimizing your website without getting anything close to the results you expected to achieve? I believe this is a challenge most SEOs have to meet in their daily activities. There are so many things to do that it seems you either have to turn down sleep or hire an SEO agency to do the job for you. Luckily there’s a more economic and humane option: you just need to get some good SEO tools that will help you optimize more efficiently.
The major part of a typical SEO workflow is made up of routine tasks that don’t normally require any critical thinking or analysis on your part. These are just monotonous repetitive operations that are much better done by software than people. To begin with, SEO involves a lot of monitoring: you need to keep track of your website’s rankings, keep an eye on your link popularity and so on. If you try and do it all by hand you’ll find that these routine SEO chores eat up most of your working time leaving only a slight portion of it for actual optimization.
Here are some of the SEO tasks that can be fully or partially automated with SEO tools:
- Keyword Research
Although you cannot rely on tools to do all of the keyword research for you can rely on them for delivering search stats and keyword suggestion. One of the most effective ways to do keyword research is to first try and make up a list of keywords you think your prospects might type into the search box when looking for your product or service. Then you can feed these keywords into a keyword suggestion tool such as Google Adwords Keywords Tool, Wordtracker, Keyword Discovery etc. to see how many people actually search for these keywords. The tools will also give you additional keyword suggestions you can use in your optimization campaign.
- Rank Tracking
This is the task you can fully outsource to SEO tools and be sure that the software will do it even better than you. You can check the results for accuracy every now and then if you wish but there’s certainly no need to run manual searches on Google trying to find your website for all your critical keywords.
- Link Building
Although you shouldn’t fall for completely automatic link building options because they don’t deliver any decent results and may even harm your rankings by linking to you from bad neighborhoods you can still get a lot of help from link building tools. They mainly assist you in keeping track of your links and checking if your link partners are linking back to you the ‘dofollow’ way and with the right anchor texts.
Here are SEO tools that will help you automate these routine tasks so that you have more time on actually optimizing your website, providing content and driving your business to success.
SEO Tools, for Starters
by admin on Jul.29, 2010, under Software
If you dig a little into the on-line marketing world, you will discover a golden well of hype and information about SEO. If you are just starting out on this road, you might be inclined to display a large amount of enthusiasm and decide you definitely want in on this interesting yet challenging exercise – even if its only for a single website. After you make this decision, the logical next step is to ponder on where to start.
The first step is research. One of the best things about SEO is that you never stop learning what works and what doesn’t and how to tweak things to work on different websites. The internet is your best friend and worst enemy on this matter – there so much information out there.
If you can’t spend much time doing all of the research you need to, there are many, many tools to help you get started and to keep track of what is going on in your niche or with your website. Again, the internet can be your best friend or worst enemy on this matter. Looking for tools can be time consuming in that you have to find the right ones for you, the ones that are legitimate and the ones with the good reputations. For starting out you will be able to find keyword research tools, meta tag generators (although it would probably be better if you generated these yourself especially if you have a small site), tools that work out the size of your pages (too big and Google won’t like them, neither will your visitors) and of course there are blogs and tutorials to help you.
Some examples of “getting started” SEO tools are:
WordTracker – general keyword research tool, one of the best known in the SEO industry. You have to pay for the service but there is a free trial.
Google Adwords keyword tool – Free keyword research tool, specify keywords or enter your URL for keyword performance data.
Meta tag generator tool – Free tool to help you make sure your keyword and description meta tags are formed correctly
Page size tool – Free tool to help you determine the size of your web page
Web developers cheat sheet – PDF file containing SEO friendly tips and hints for the coding of your site.
XML sitemap creation tool – Free creation of a site map in XML format to help the search engines index your site after it has been created and launched.
Robots.txt creation tool – Free creation of a file that tells the search engines if there are any folders or pages you want to be excluded from indexing
Code validators – Free tools that will inform you of any CSS, HTML or linking errors on your site.
There is a wide range of SEO tools out there, not only to help you when you are building new sites but to “spy” on competitors and track your site performance as well. Analytics tools or competitive research tools are a dime a dozen, you can search for them now if you like but we will be giving a list of such tools in the next few days.
Another very important part of SEO is, of course, monitoring and analysing your websites’ performance on an ongoing basis. Lucky for the readers of this post, Interleado itself offers such an SEO analysis tool, complete with a free trial. If there are any questions regarding the software, don’t hesitate to contact us.
Key Points for Choosing Best SEO Tools
by admin on Jul.20, 2010, under Software
Millie Orson always desired to be the top businesswoman and she left no stone unturned to promote her product. She was not satisfied with advertisements in newspapers, pamphlets and television. Therefore she started marketing through online media too, as she was very well aware that most of the people search for products through internet. Now it was equally important to keep her website’s rank high in search engine results. Thus, she took care of its optimization process, by ensuring that it happens at lower cost. After thorough research she came to know that SEO tools could be the best thing that could come to succor.
Nowadays SEO tools have become the heartthrob of ambitious people. Although finding the best tool for yourself seems to be a little tricky process but it becomes extremely simple if you bang on good portals for forming an opinion. While you surf on internet about SEO software, you get a wide range of information. Most of which is unnecessary and irrelevant material. Therefore, in order to keep yourself rightly informed and to make an opinion, you need to choose the matter consciously.
What are the key pointers to be kept in mind before choosing SEO tools?
· Familiarise yourself to complete features of SEO tool: As you are investing your hard earned money for SEO tools, so you should know the overall features of the SEO software, you are buying. It includes details like what services it can provide, for what time it can work and all such things. Choose such a platform which can guide you to all the minute details of the SEO tools.
· Find both values and drawbacks of the SEO tools: Bang upon a platform that introduces you to both dark and bright side of the software tool. Most of the websites give you incomplete information by providing you all the brighter aspects of the tool thereby concealing the darker sides. It could lead you to regret later thus, keep yourself informed in advance.
· Ask for the medium of customer support services beforehand: Enquire for the medium of customer support services too. If you know in advance the type of customer support they provide, that is whether they assist through phone or e-mail, then it proves to be of great use.
· Make sure about the real investment cost: There are many SEO tools which need to be updated. This includes additional charges too. Thus keep yourself updated regarding the charges you need to pay in future.
· Rely on customer reviews: While you go for SEO software review, don’t forget about the customer reviews. The customer reviews help you to easily form an opinion, as you get a feedback from the people who have already used the tool.
By following these pointers you can trace the best platform to hit the best SEO tool.
Investing in SEO Tools
by admin on Jul.11, 2010, under Software
Search engine optimization has become an increasingly popular form of advertising, especially if you are just beginning to start your online business or want to launch your career in Internet marketing. However, if you’re not experienced with the basics of SEO, then you could face a few challenges to your success, such as identifying the correct keywords for high rankings or acquiring solid inbound links to your site.
However, you don’t have to be overly concerned about these challenges. They can be overcome simply by using some easily obtained SEO tools.
What are SEO Tools?
SEO tools can take many forms. Most are software programs that you can download from the Internet for a low price. The tools are designed to help you with varying aspects of your SEO efforts. For example, some SEO tools can help you identify sites that are eager to do link exchanges with similar sites. That way you can increase the number of your inbound and outbound links thus boosting your search engine rankings.
You’ll also find SEO tools that will help you do keyword research, identify keywords that are being used by your competition, and that will help you improve the keyword placement in your content.
Should I Use SEO Tools?
One of the most common questions asked by people who are new to search engine optimization efforts is whether or not they should even use SEO tools. That’s a good question but it’s difficult to answer and depends mostly on your level of experience with optimization and search engines, in general.
However, most people who do use SEO tools do find great success with them. They can provide you with easy access to information that might be available elsewhere but which would take more time and effort to compile. The information can also be more comprehensive and thorough which also enhances your rankings.
Another advantage is that most SEO tools do have trial periods in which you can use them for free and decide whether or not you benefit from them. If you don’t, then you haven’t lost anything. If you do, then you can complete the transaction and move on to continued success.
Are SEO Tools Better Than SEO Professionals
Some people do hire SEO professionals to handle all of their search engine optimization efforts. This professional is paid to identify your keywords, to direct their placement in the content, and to make sure that your site scores relatively high in the rankings.
While that may all sound phenomenal, it doesn’t come cheap. The majority of us who have started out on the Internet don’t begin with the money necessary to hire one of these professionals, regardless of how helpful they might be. As you’re beginning your efforts, you should probably focus on doing the SEO work yourself or investing in much less expensive SEO tools. You may not generate the same level of results as you would from a professional but you will definitely improve your rankings.
The Best of SEO Tools is Your Brain…Or is It Really?
by admin on Jul.02, 2010, under Software
If you’ve ever visited SEO forums and discussions groups you must have seen those heated debates on doing SEO manually vs using SEO tools. You might have participated in them and, who knows, maybe we’ve even argued with you about it. I bet a lot of people (including myself) are stroking their keyboards right now to chip in their two cents on this epical SEO topic.
So let’s see the points from both sides of this debate and finally decide once and for all: Do we really need SEO tools to bring our websites to the top of search results?
The use-your-brain guys argue you shouldn’t rely on SEO software of any kind to optimize your website mainly because SEO tools can’t properly analyze your website. A tool can’t tell what’s relevant to you and what will help your rankings; moreover it can harm your website.
Well of course, the AI of any tool is inferior to the man’s mind (although there’re exceptions
in terms of its analytical abilities. But automatic solutions are much, much more powerful at basic calculations and routine tasks like checking your rankings in the search engines, gathering data on your backlinks or keywords, etc. And that’s where I think the proponents of a purely manual approach to SEO miss the point.
See, you shouldn’t perceive any tools, including SEO tools as a solution to all problems that will do ALL the work for you and bring your website to the top of Google without you stirring a finger. There’s no such tool and there’ll hardly ever be any. Tools that claim to do so are mostly scams involving spammy techniques that indeed can get your website banned by Google and other search engines. But ethical SEO tools can be a great help to your SEO and a huge time-saver when you use them the right way.
Let’s take rank tracking for example. It certainly not the kind of task that requires a University Degree and even a one-handed monkey can do it. But it takes up quite a lot of time to go to every search engine and find where your website is ranked. Try doing this with the help of quality SEO tools and you’ll be amazed at how much time you’ve been wasting on tasks that can be easily done with the right tools at hand.
The same can be said about onpage optimization, link building or almost any other SEO task out there. Of course a tool, can’t write articles for your website (at least not the kind anyone would bother reading) but it can help you determine the best content structure, help you properly use your keywords in the page elements, etc.
So the bottomline is: SEO tools can be a great help in website promotion. You simply need to use them for the tasks they were designed for, things they can do much faster and better than you, but don’t try to shift all the workload on the tools. Use your brain where it’s really needed and use a spade to do the spadework.
5 SEO Tools You Can’t Live With Out
by admin on Jul.01, 2010, under Software
SEO tools enable you to cut down the amount of hours it takes to provide quality keyword research, analyse your competition and backlinks. They allow you to spend the extra time you have been given to optimise your website more, focus on increasing the amount of backlinks you have to your website in turn allowing you to increase your search engine ranking quicker.
SEO tools give you a large amount of flexibility and choice, providing you with large quantities of useful information to make your job easier. For anyone that doesn’t currently use SEO tools now is the time to start.
I use a variety of SEO tools, they have helped me exceedingly since I first started performing SEO on my websites and other websites. These next 5 SEO tools are the tools which I use on a daily basis.
The first tool I advise you to use is Keyword elite now you may be put of by the price of the software. However don’t be if your really focused on achieving that number one spot on the search engines you are going to need a piece of software or SEO tool which will be able to find you quality keywords for you to take advantage of.
Keyword elite is built by one of the best SEO guru’s Brad Callen he is also the creator of SEO elite which I shall talk about later. Keyword elite allows you to do several things, and it helps to cut down your work load. With Keyword elite you can quickly and successfully using one primary keyword find 100 to 10,000 related keywords which will help for you to become the number one competitor in the market.
The second tool I recommend is SEO quake, now SEO quake is free to download and comes as a firefox plug in don’t worry if you don’t use firefox then you can also download it for internet explorer to. What SEO quake allows you to do is obtain and investigate important SEO parameters of any internet project you have going. This means you can easily check how many pages Google has indexed on any website, the alexa rank and much more.
The third tool I recommend is Wordtracker now this is another Keyword research tool which has held the largest market share for keyword research tools in the past. Wordtracker is available at a monthly or yearly rate unlike Keyword elite which is a one of fee. So if you don’t have the money for Keyword elite then perhaps this is a better option.
Wordtracker allows you to mine and extract thousands of keywords to uncover hidden keywords which have low competition and high amounts of daily searches. This allows you to increase traffic by exploiting these keywords in the search engines. With a very easy to use interface Wordtracker does not fail in appearance and overall structure, it is definitely a keyword research tool that I recommend.
The last tool I am going to recommend is the one I mentioned earlier, SEO elite again by the SEO guru Brad Callen this tool does not fail to shock you and surprise you. It has everything you need to create the best optimization strategy and plan to knock everyone else out of the way and ensure you get that top ten ranking you have wanted for ages.