Romantik Design

Tag: Social

Social Bookmarking Word Of Mouth And SEO Marketing On Steroids

by on Aug.13, 2010, under Social Bookmarking

Social bookmarking has finally got a foothold. Social bookmarking is being seen by many marketing experts as a cost effective method of augmenting distribution of content, branding and image building and marketing. According to a survey, it has been seen that almost 28% of users on the Internet on a normal day have been tagging online content while 7% of users on the Internet have been either tagging or categorizing content. This method is being seen as a highly successful idea and this can be seen with the amount of success achieved by http://Del.icio.us.

Del.icio.us had acquired their first million visitors in 3 years but they acquired the next 2 million visitors within a span of 6 months. So what is social bookmarking? Social bookmarking can be compared to linking. Social bookmarks are basically links that help an internet user to classify, share, store and even search for content using a process called tagging. Tags just make it easier for internet users to find the content they are looking for. You can apply social bookmarks to content or information in different formats like PDF, video, blogs, websites, images etc.

Some of the top social bookmarking websites include StumbleUpon, http://del.icio.us, Google Bookmarks and Furl. Reddit and Dig are two social news websites, which are also considered as social bookmarking sites. The idea is to create positive content about your services, products or overall business and then optimizing the content on these social bookmarking websites.

Social bookmarking is an interesting concept that can be used for enhancing the process of marketing and promotions. What marketers can really do is allow sharing of content by the visitors. As a result, the bookmarks encourage a kind of functionality that is most often referred to as forward-to-a-friend process. Apart from this, marketers can also post their own content on different social bookmarking websites, which will initiate movement of traffic to their sites. In a sense, this is an online version word of mouth advertising where surfers share their bookmarks.

But for social bookmarking to be a real success, you need to have engaging or interactive content, which users will find useful, interesting and entertaining. It should be the kind of content that most users can recommend to others or forward it. The content should attract users and this is where creativity plays an important role. You will have to look from the perspective of an internet user to gauge what he or she might be looking for and then provide it. There are certain tips you can follow to make social bookmarking a marketing success for your online business and they are:

Understand the requirement of your audience and try to focus on topics that will interest your readers, audience or users.

Content should be interesting and yet easy to read. The more heavy words and sentences you use, the more difficult and unfriendly it will be for the reader. Look at the blogs – most blogs have reader friendly and more personalized content. Apart from this, you can also add bold and colored or highlighted fonts to assist in increasing readability.

The title should be interesting and hint at what the article is all about. If you want to provide information only on Pay-per-click then there is no point having a title like “The best internet marketing tools.” Readers will think that this article encompasses all the methods and it will be useless for a reader who wants specialized information about Pay-per-click. On the other hand if you have a title like “Less money, more traffic using Pay-per-click” This title will attract the attention of readers looking for specialized information on Pay-per-click and other readers who want information on internet marketing methods.

Keywords are extremely important in bringing traffic to your website. Use of keywords is a key factor that drives search engine optimization. If you don’t use the required amount of keywords then internet users or readers might not be able to find your article using the Google or Yahoo search engines.

Using a content format that will ensure readability is important. If the size of your font is too small then it might be difficult for most of the readers to appreciate the content however important the information provided by you may be. If you want users to tag your content then it is important that you place buttons at the top or the bottom of your article. You can also avoid clutter by including bookmark option of only those social bookmarking communities that are best linked to your business.

These are some of the ways by which, you can use social bookmarking to your advantage.

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The Social Networking Business

by on Aug.10, 2010, under Social Networking

Information technology is a much mandate for almost any sphere of life. So is the social networking. The activities like make new friends and maintaining the relationships are common in these social networking websites. These social networking websites are use for effective business promotions also. These traditional websites not only allows one to develop business relationships with other organizations, but also helps one to build close relationships with others with the same interest. This varied use of these social networking websites makes people stay longer in these websites.

SOCIAL NETWORKING AS a BUSINESS

A social networking website can generate revenue for you like any other Internet business. Everyone could see that the social networking websites like myspace, yahoo 360, orkut, classmates etc are in big business, generating huge revenue. The most interesting thing about these social networking websites is that, they have the ability to build up customer loyalty and are capable to retain its members. It has been noted that the members of a particular social networking website, keeps inviting his/her friends to join the same website inorder to expand the friendship circle. This in turn creates more members for he networking website with ease. This act also builds up the brand of the website and as it does, other people will get interested in advertising in the particular social networking website. Hence the revenue starts to flow in.

SOCIAL NETWORK WEB DESIGN AND DEVELOPMENT

From the above paragraph, everyone will be clear that a social networking website can generate huge revenue than any other Internet business. So if you want to create your own social networking website, it’s simple. The first and foremost strategy to be considered while designing a social networking website is to create a platform that attracts people to use the website to build up relationships with others. The website should provide user friendly tools to customize their profile layout, add friends, inviting friends and so on. The important factor to be taken into account while designing a social networking website is to make sure that the design is user friendly. I.E the website should be easy to navigate through pages so that even users with little knowledge of the Internet can use your website.

If you are not sure about the design of a social networking websites, there are experts in social network web-design waiting to help you. They are capable of creating eye catchy, user friendly designs. All you have to do is to approach them and describe they type of network you wish to create.

PLAN BEFOR YOU LAUNCH

Launching a social networking website requires a lot of planning. Based on the plan you should choose the best design. You must look into all aspects of how you can lure users to your website and make them spend more time in the network. That is the start of the unique revenue generator.

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Drive Traffic Through A Social Bookmark

by on Aug.06, 2010, under Social Bookmarking

Through a social bookmark, an Internet user can bookmark his or her favorite website or an online article and store, organize and share it with other users online. These social bookmarks are open to public and may be accessed by all who are interested in seeing what you have bookmarked. With the maturity and popularity of these services, various features have been added to them like rating and commenting on the bookmarks, importing and exporting them from browsers and e-mailing them. As far as creation of high-quality search engines is concerned, the system of social bookmarking provide various advantages over the traditional programmed classification and resource location software like a search engine spider.

All the tag-based classification of websites is done by humans and not by software programs who generally do not understand the resource content. Web spiders notice and index only popular web pages but people can find those who are not even found by the web spiders. In addition to that, software programs rank the web pages depending upon the number of links pointing to them but social bookmarking is done depending upon the number of times the users have bookmarked the web pages, the feature which can be extremely helpful for the end users.

For the Internet users, social bookmarking system can be extremely useful as a means to access consolidated sets of bookmarks through different computers, organize various bookmarks and share them with user contacts.

Some of the great ways of social bookmarking are:

? Choosing a network: Selecting a network of social bookmarking only after proper and extensive research can be really useful. You must choose one of the popular networks only as it will attract more web visitors in comparison to the less popular ones.

? Signing up: After selecting a popular network of social bookmarking, sign up on it and take advantages from it. In order to avoid problems in future, read the basic rules and strictly follow them.

? Categorizing: Categorize your bookmarks depending upon their group like hobbies, recipes and science. Keeping them clean and simple can help in preparing right takes on your bookmarks.

? Tagging: Tagging the websites that you visit can be helpful in providing useful information to the network. Therefore, it will make your bookmarked page popular and well known in your entire network.

? Adding social bookmark links to the website: This will attract visitors to the site and help in getting more web traffic.

? Making it popular: By bookmarking interesting and important information and allowing the readers to make use of them can really make your website extremely popular. The more useful the content of your website, the more popular it will be.

? Using it as search engines: Social bookmarked web pages can also serve as a search engine and may work even better than web spiders.

? Submitting the website to the social bookmarks: This will be helpful in getting more web visitors on the bookmarked website.

? Helping the visitors to re-visit: You can help your visitors to come again to your site by allowing them to bookmark your website.

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Social Networking: the Five Biggest Mistakes Nichepreneurs? Make

by on Aug.02, 2010, under Social Networking

Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie set). While industry research tells us that television watching is declining, especially among this age group, social network use is on the rise: average users spend seven to eight hours a week online.

This time spent on social networks clearly affects buying decisions. An estimated forty percent of all social networkers say they use social networking sites to learn more about brands or products they like, according to GreenBiz.com, with twenty-eight percent saying they’ve had a brand or product recommended to them by a friend.

The message is clear. Strategic use of social networking can help a company grow. It’s an effective use of target marketing, reaching out to one’s customers where they are.

However, in order to capitalize on social networking’s power, you have to do it right. Execution is everything. Make no mistake. Every time you log onto Facebook, MySpace, or other social networking platform, you’re representing your company in a very visible arena. The world is, quite literally, watching.

There are five common mistakes Nichepreneurs™ make when it comes to social networking. Here’s what they are — and more importantly, how to avoid them!

Mistake #1: Dismissing Social Networking as “Just a Fad”

Social networking may have emerged as a phenomenon only recently, but it is a manifestation of something as old as time — word of mouth! Customers value the opinions of colleagues, relatives, peers and friends above almost anything else. This has been true for generations. Social networking has merely expanded the definition of friend. Technology has made it easier to communicate with more people than ever before — a person could have hundreds of friends they’ve never once met in person. That’s a power and a privilege that no one is going to let just fade away.

Mistake #2: Mistaking Social Networking for Advertising

Social networking is a form of relationship marketing. It works best when you view it as an opportunity to build your brand, a prime platform to let your customer base know who you are and what you represent.

At the same time, you’ve got a fantastic chance to learn about your customers. If you actually stop and read what they post, you’ll learn a tremendous amount about who your customers are and what’s important to them. Where else do you get your customer’s pure, unvarnished opinions served up to you on a silver platter?

Don’t spoil this prime market research opportunity with unwelcome advertising. It’s fine to let people know you’re in business, but that can’t be the only thing you bring to the conversation.

Mistake #3: Failing to Connect Online Interaction with Real World Consequences

This mistake is often a generational problem. Nichepreneurs who grew up before the Internet was such an omnipresent force can have a hard time understanding how words on a computer screen can have real consequences on the every day course of business.

Compounding the problem is the fun, freewheeling atmosphere prevalent on many social networking platforms. It’s easy to forget the potential results when the commentary’s flying fast and furious. However, your words can come back and haunt you later. Remember — it all counts! The days where an organization can dismiss poor behavior with “It’s just the internet” are long gone!

Mistake #4: Using Sock Puppets

Sock puppets is the term applied to social networking accounts that are created with the intent of hiding the poster’s true identity. Individuals often create sock puppets in an effort to avoid the real life consequences discussed in mistake number three!

Sock puppets can be used to boost, support, or defend a company’s position. Conversely, they can be used to tear down, disparage, or make negative commentary about a competitor’s organization, products, or services.

Either way, it is a bad idea! Many denizens of social networks are incredibly tech-savvy, and it won’t take them long at all to discover who is really behind a string of negative or hostile commentary. Exposure can be a public relations nightmare.

Honesty is the best policy. Either be willing to own your commentary, by posting under your own identity, or don’t say them at all!

Mistake #5: Overestimating Social Networking’s Role

Social networking is powerful. It is influential. It is, in many cases, free to participate in. However, it is NOT the end all, be all solution to your marketing needs. While it is tempting to try to solve many of your marketing challenges with social networking, it is important to remember that social networking is a tool, not the only tool.

Use social networking efforts to augment your existing marketing efforts. There are small, start up companies that market themselves solely via social networking. However, this is a self-limiting strategy: even if you reach every single person on that network, you’re still missing out on a large number of potential customers who never log on.

Keep your perspective. Social networking might not eat into your budget, but it does take time. Realize that at best, social networking can significantly augment and enhance your marketing and promotional efforts — but it will never wholly replace it!

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Social Bookmarking ? How it Can Increase your Sales

by on Jul.30, 2010, under Social Bookmarking

Social Bookmarking is a significant thing for your online shop! And here I’m going to tell you why.

No visitors – no sales. You own a web-shop (or even many web-shops) and you want it to be profitable. There are several thing, on which it depends: hosting, design, prices, payment methods, additional services etc. One of the most important thing is your web-shop RANK in search engines. Yes, exactly rank helps your site to be easily found by potential customers. The higher rank of your shop, the higher it is in the list of searched information between other (including competitive shops) web-pages. Usually, customers look through only 1-2 first pages for needed shop and you must do everything to be on those first pages! High rank of your online shop helps to increase your traffic – to get more visitors (read – potential customers). That is what you need!

How make your rank higher? It is easy to answer but not so easy to do. Of course, it’s search optimization (SEO). And an important part of SEO is Social Bookmarking.

Social bookmarking is a way for Internet users to store, organize, share and search bookmarks of web pages. In a social bookmarking system, users save links to web pages that they want to remember and/or share. Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users – Wikipedia.org

Social bookmarking is a powerful tool in promoting your web store. The more people bookmark you shop, the more value it will get for search engines and the higher rank it has. It also gives your site more exposure. Your web-shop rank depends on quantity of links to your site on other sites. The fact is that links from social sites are more trusted than from commercial one (by Internet users and also by Google and Yahoo). But there is one “but” – social bookmarking by itself is quite time-consuming. Make bookmarking of your site easily and fast!

There are a lot of services designed to reduce the time and effort needed to socially bookmark a website. I’ll shortly tell you about one of the best. It is unique solution which will let your customers to bookmark your site: any your product, category or page into social favorites / bookmarking services – Social Bookmarks Supercharged osCommerce Module

Here are the most important Social Bookmarking Module Benefits for your online business:

- very simple way to bookmark your site

- your visitors promote your website – for you, without you

- increase link popularity – Improves SEO results in long run

- multiple design templates out of the box

Module Features:

- flexible bookmarks pane position suitable for any store design: choice from multiple predefined layouts are available

- turn on or off any bookmarking service

- support of all most popular bookmarking services – 120 out of the box and adding constantly

- support of Advanced SEO for osCommerce

- improves SEO results in long run

The goal of the Module is to help you to get more visitors, higher rank and, as a result, increase your sales. Don’t miss this opportunity and download free trial version here http://www.magneticone.com/store/oscommerce.modules/social.bookmarks.supercharged…oscommerce.module

Successful bookmarking!

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Are You not Into Social Networking Yet?

by on Jul.17, 2010, under Social Networking

The concept of social networking is used in many ways today. Some consider it as total fun while others consider them precious to get into some serious relationships. Social networking is actively used for business promotion too. Whatever the use may be, Social networking websites have become a must have for every grown up human being.

The Social Networking Concept

There are thousands of Social Networking websites that are available today. However, not all of them serve the same purpose. Some of those websites are dedicated to business networking and some others entirely for school and college buddies to stay in touch. Though social networking websites differ in their mode of usage, all of them have the same concept – “active communication”. Let it be a social networking website for dating, or a social network of professional businessmen, all these websites enable people to find more contacts and also to re-kindle old relationships.

The ease of use

Almost all the social networking websites follow the same procedures. After making a free registration, you will be able to put up your own social networking profile. The profile page is the one that makes the first impression. The profile page must be the best and unique to make it highlight in the social media crowd. Social networking websites like myspace enable the users to use custom designed profile pages. There are many professional social networking web designers who can create stunning profile pages for myspace. You can also get professional help from them for setting up unique profiles.

Once the profile page is setup, it’s time to gather friends. Getting friends in a social networking website is real fun and easy. You can search for new friends wherever you wish and also connect to your old friends and rekindle the relationships. Businessmen can find more people of the same interest and share ideas and thoughts. The social networking websites are the excellent platforms for business promotion.

Creating your own social networking websites

With the increasing popularity of social networking, many professional web designers are now designing social networking websites for personal and business purposes. You can create professional social networking websites like myspace and facebook with the help of these social networking web designers. As the saying goes, “Make new friends and keep the old”, creating your own social networking website will make it easy to find your old friends. In general, social networking sites are a great way to meet new people, make friends, and connect with people from your past. You can build relationships, build a reputation, or build a business with these social networking websites.

If you are not into the world of Social Networking yet, you are missing a great part of your joyful life and successful business promotion.

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